Publication type: Article
Author(s): M Shere, XY Zhao, G Koren
Publication: PLoS One
Year published: 2014
Why this Article: This paper uses a novel approach for patient recruitment. Using an interrupted time series approach, this study assesses the effectiveness of advertising using a wide range of social media channels, from Facebook to Craigslist, to recruit patients to participate in clinical trials. The results showed a significant increase in recruitment using social media.